MarkMay 30, 20212 minWhat’s the ROI?In marketing, there’s a concept of Return On Investment. Basically, it’s the increase you see for the advertising dollars spent. If you...
MarkMay 23, 20214 minContext MattersThere’s a book I read about joke-telling where it pointed out that the joke, “There once was a man from Verdun,” is pointless without the...
MarkMay 16, 20211 minTwo WitnessesMysteries are popular. Back in the day, Columbo wanted to know, “Just one more thing.” Later, Monk would say, “Here’s what happened.”...
MarkMay 9, 20213 minDungeons and DragonsWhen I was in college I started playing AD&D. At first I wasn’t very good. The game was (probably still is) very complex. The way the...